Did SheaMoisture Sell out?

Yesterday,  SheaMoisture made a HUGE announcement.

They have been bought out by Unilever. Now, When this was announced I heard right away that they are sell outs and they aren’t here for the community that built them but honestly I feel like that is further from the truth. As a SheaBassador I had the privilege to get on a call with Mr. Dennis himself and ask him specific questions about this deal(something that all of the Sheabassadors had a privilege of doing.)

Right away I wanted to know if this was a partnership or a buyout. Unilever has bought out Sundial but Mr.Dennis is still the CEO of Shea moisture and holds creative control. He now has the ability to have more capital to put back into his community at a faster rate, as well as being able to make his brand a global brand. I asked him if there was a black-owned business that was bigger than his that he could have gone to in order to build his brand to be the global brand he dreams of. He stated sadly there was not.” he also stated that is why he is excited about the possibility of investing in more black entrepreneurs so that one day we will see a black-owned business with global reach.”

I personally am excited about this. All too many times we as minorities cry out that the business needs to stay black-owned. Look around your neighborhoods, even in predominantly minority ones, WHO OWNS MOST BUSINESS? WHERE IS THE MONEY GOING? It is usually not back into the community that business is in. With this buyout the COO who is overlooking the companies that have been bought out is a black woman, the money is also being put BACK into black communities. So how is this a bad thing?

The “Beats Deal” of Beauty & Personal Care was Announced today but this time Black Women are at the Center ! This sister @eebracey sitting with in the light, is now on top of a 5billion dollar portfolio at Unilever bring all her Black Girl Magic & Grown Ass Woman Strategy to brands like Vaseline, Qtip, Dove (yup) AND now Sundial(SheaMoisture, Nubian Heritage) the largest deal ever in this category by a Black (family business) the DOPEST detail is Sundial & @unileverusa have created a fund to invest in Black & WOC entrepreneurs starting at 100 million! Providing, capital, infrastructure & information to smart, passionate sisters-50 million ready to invest in Jan! Today Black women won big in a big business deal & there’s more to come ✊🏾💄💃🏽 #BossedUpBlackWomen #CenterBlackWomen #InvestInBlackWomen #TrustBlackWomen #BlackGirlMagic #GrownAssWoman #HereForBlackWomen

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One thing that Mr. Dennis kept stating over and over is that he is excited that they now have the economic freedom to put money in our communities that way we can have the SAME opportunities. If there are no funds then how will these opportunities happen?

I have seen a lot of black women talk about this company and how they aren’t the same etc and you have every right to not spend your coins where you don’t want too. However, look at this as an opportunity you have as black women(Or other WOC) to submit business proposals to a company that understands the struggle you may have when going to a bank to get a business loan. They now have the opportunity to help MORE women. So if you have a dream of owning your own business, start getting things together so you can submit a proposal and try to get it funded.

What other company has done this? who have set up a fund to help entrepreneurs. NO one else has done it on this scale. This is the LARGEST buyout for a black-owned business who made sure that their community is not left behind. When you are innovators and at the forefront of business, people may not understand and they may not support you. Business 101 is about growth, you can’t make money if you don’t grow and you cant invest in people or your business if you have no money.

So congrats ShaeMositure on your new endeavors. You’re not afraid to break down the walls and I can’t wait to see where the next 20 years takes you.

Shea Moisture in Hot Water

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Today Shea Moisture rolled out their new commercial under their new slogan #everybodygetslove and received some backlash. They didn’t show anyone with 4a-c hair and people are up in arms about it. While I understand why people are upset at the lack or representation in the commercial I am not one to boycott this brand.

When I first became natural over five years ago I had no idea where to turn to. Pantene was my go to but they only had a line for black women with chemically treated hair and it was so drying. I searched youtube and found out about Shea Moisture and decided to give it a try. I fell in love with it.  I love that these products have become inclusive and people with MANY different textures can use this brand. My daughter and I have different textures but we can still use the same brand and that means a lot to me because I know and trust this brand for my hair.

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This commercial I feel was just a way for them to try and bring in new clientele that they haven’t reached yet. I cab’t fault them in that. Now if this was the ONLY commercial they they released I would have been like HOLD UP! what about the people who made you who you are as a company. However, when they rolled out their new advertising strategy with #everybodygetslove they made sure that we were represented and beautifully I might add.

This commercial was 7 months ago and because we live in a microwave society sometimes its easy to forget things that happened 2 min ago let alone 7 months ago. We all lead busy lives. I honestly think that this was not a big issue and this touches on the subject of being so quick to turn our backs on black owned businesses. This company is STILL run by a black family and they make sure they cater to the black community. When they choose their ambassadors to the brands they make sure that black people are their representative( My family was chosen as a brand ambassador but believe me this in NO way makes me stand up for them based of just that)

This is a company I believe in and I have used for over 5 years. I didn’t see this much backlash when Pantene made a commercial that was obviously catering to a black audience when in fact the product didn’t start out that way.

I personally will continue to use this brand for myself and for my family

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Here is the commercial that started the backlash

Edit to add update: Shea Moisture has issued an apology

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Shea Moisture Baby Brand Ambassador

I am so happy to announce that I have even chosen as a Shea mom for two cute baby brand ambassadors.

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I have used the shea moisture brand since my oldest was born. I knew I wanted to use a product that was cruelty free. I started using Shea Moisture when I became natural 5 years ago because the products didt have Parabens, Mineral Oil and Formaldehyde as ingredients. It was only natural that when I had children I transitioned to using the same brand for their needs as well.

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I am looking forward to working with this wonderful brand this year. I will be making videos on how to use some of the products and blogging about them along the way. I hope you come with us on this journey and see that Shea moisture is a brand that makes sure #EverybodyGetsLove

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       Products used for bath were: Raw Shea & Argan Oil Baby Lotion, Baby wash & Shampoo