Did SheaMoisture Sell out?

Yesterday,  SheaMoisture made a HUGE announcement.

They have been bought out by Unilever. Now, When this was announced I heard right away that they are sell outs and they aren’t here for the community that built them but honestly I feel like that is further from the truth. As a SheaBassador I had the privilege to get on a call with Mr. Dennis himself and ask him specific questions about this deal(something that all of the Sheabassadors had a privilege of doing.)

Right away I wanted to know if this was a partnership or a buyout. Unilever has bought out Sundial but Mr.Dennis is still the CEO of Shea moisture and holds creative control. He now has the ability to have more capital to put back into his community at a faster rate, as well as being able to make his brand a global brand. I asked him if there was a black-owned business that was bigger than his that he could have gone to in order to build his brand to be the global brand he dreams of. He stated sadly there was not.” he also stated that is why he is excited about the possibility of investing in more black entrepreneurs so that one day we will see a black-owned business with global reach.”

I personally am excited about this. All too many times we as minorities cry out that the business needs to stay black-owned. Look around your neighborhoods, even in predominantly minority ones, WHO OWNS MOST BUSINESS? WHERE IS THE MONEY GOING? It is usually not back into the community that business is in. With this buyout the COO who is overlooking the companies that have been bought out is a black woman, the money is also being put BACK into black communities. So how is this a bad thing?

The “Beats Deal” of Beauty & Personal Care was Announced today but this time Black Women are at the Center ! This sister @eebracey sitting with in the light, is now on top of a 5billion dollar portfolio at Unilever bring all her Black Girl Magic & Grown Ass Woman Strategy to brands like Vaseline, Qtip, Dove (yup) AND now Sundial(SheaMoisture, Nubian Heritage) the largest deal ever in this category by a Black (family business) the DOPEST detail is Sundial & @unileverusa have created a fund to invest in Black & WOC entrepreneurs starting at 100 million! Providing, capital, infrastructure & information to smart, passionate sisters-50 million ready to invest in Jan! Today Black women won big in a big business deal & there’s more to come ✊🏾💄💃🏽 #BossedUpBlackWomen #CenterBlackWomen #InvestInBlackWomen #TrustBlackWomen #BlackGirlMagic #GrownAssWoman #HereForBlackWomen

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One thing that Mr. Dennis kept stating over and over is that he is excited that they now have the economic freedom to put money in our communities that way we can have the SAME opportunities. If there are no funds then how will these opportunities happen?

I have seen a lot of black women talk about this company and how they aren’t the same etc and you have every right to not spend your coins where you don’t want too. However, look at this as an opportunity you have as black women(Or other WOC) to submit business proposals to a company that understands the struggle you may have when going to a bank to get a business loan. They now have the opportunity to help MORE women. So if you have a dream of owning your own business, start getting things together so you can submit a proposal and try to get it funded.

What other company has done this? who have set up a fund to help entrepreneurs. NO one else has done it on this scale. This is the LARGEST buyout for a black-owned business who made sure that their community is not left behind. When you are innovators and at the forefront of business, people may not understand and they may not support you. Business 101 is about growth, you can’t make money if you don’t grow and you cant invest in people or your business if you have no money.

So congrats ShaeMositure on your new endeavors. You’re not afraid to break down the walls and I can’t wait to see where the next 20 years takes you.

#SmallBusinessSaturday – BlackFriday weekend edition

I did a little shopping online this last week.Just remember, When you shop small business you are supporting families.  I wanted to share a few of my favorite small business that I have purchased from in the past and also this weekend.

First up is HGC Apparel. I have purchased from them in the past and I have been eyeing this shirt for the past six months. I had to get my hands on it. With 30% off your purchase, you need to get your hands on this shirt(and many other items) now.

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Respect, Protect, Love the black woman shirt 

For the art lover in the family, you have to check out these two artists. First up is Sharee Miller of Coily and Cute. I love her illustrations they are so cute to decorate your home or office. Also,if you have Ebates you can get 7% cash back (don’t miss out on those savings)

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F.R.O art print Coily and Cute

Next up is Justin Copeland Art. I have his art lining the walls in my home. His art moves me. I found him on Instagram and it has been love ever since.

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Golden Flowers is one of my favorite pieces that I own.

Wear Truth and Gold is a company that makes shirts for activist big and small. Their shirts are conversation starters for sure.

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One Thousand Cranes T-shirt

The weather outside is getting cold and that means you need a cute mug to hold your coffee, tea or hot chocolate. The Dyna Smile has some of the best looking mugs out there. I own two of them and they put a smile on my face every morning that I drink from them.

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Ms Puffed Pattern Mug

Of course, I can’t write an article about small business without showcasing a beauty brand. Juvia’s Place has some of the MOST PIGMENTED blushes and eyeshadows on the market right now. They are also priced great.

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These are just a few of my favorite small business at the moment. I wanted to share my love of them with you. None of these products mentioned are sponsored. I have purchased from all of these shops with my own money. All of the thoughts are my own.

What are some of your favorite small businesses to shop at?

12 yr wedded bliss.

This past Sunday, my husband and I celebrated 12 years of marriage. We had so many reasons to celebrate this milestone. The last two years have been an emotional rollercoaster and with the help of Jehovah and each other we made it through to the other side. Happy and healthy I might add. My husband surprised me with a weekend getaway to Dinsey with the kids. We had a blast. Xander is now at the age where he is super excited and Kiera was happy looking at the parades and riding rides. So much fun.

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After such a wonderful weekend I was not expecting anything else. Then a wonderful friend watched our two children so My husband and I could have a kid-free anniversary dinner(we haven’t had one of those for the last 4 anniversaries) We got to just laugh and talk about our highs and lows of the year. What goals we have as a couple and individuals for the next year of marriage. It truly was a weekend to remember and one I am so glad we were able to have.

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If you like my hairstyle you can check out the tutorial for it here. 

What have been some memorable weekends that you have had? Share them below in the comments.

Gabrielle Union’s Struggle with Infertility

October is Pregnancy and Infant loss Awareness month. I myself am 1 in 4 who have lost a baby and it is the worst feeling ever. I have also dealt with Infertility because of my PCOS and it took me over 4 years to have my son. That is why I am so happy that people are speaking up about their own struggles. It helps when you realize you are not alone. Gabrielle Union has a book coming out and in her book she speaks about her struggles to have a child.

She gets very candid. “I have had eight or nine miscarriages,” Union writes in the book. “For three years, my body has been a prisoner of trying to get pregnant — I’ve either been about to go into an IVF cycle, in the middle of an IVF cycle, or coming out of an IVF cycle.”

Let me just say this is why I find the wuestion “When are you going to have a child?” one that is so invasive to ask anyone. You have no idea what a person is coping with. Gabrielle thank you so much for sharing your story and being brave enough to do so. I am so proud that she did. I know how emotional it can be to share your struggle and still long for a child of your own.

So please be loving when it comes to your friends and family who had losses or better yet don’t even ask when and if they want children because at the end of the day, we never know what people are truly going through

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Perception – Sakura Bloom Sling Diaries Entry

The reality of parenthood is an awakening like no other. You can have an appreciation of what it will entail but no one has the knowledge until you are in the trenches of it. The day I found out I was expecting my second child I was in shock. You ask yourself all the normal questions. “Am I ready for this?” and your conclusion is “How hard can one more be?”

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Nine months and a pregnancy ridden with hyperemesis gravidarum with a dash of PPD and  I realized my perception of parenting a second child was off by lightyears. With the help of my wonderful husband and his support I was able to take that leap into something that scared me to death.

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 I was able to overcome my fears and not be afraid of my imperfections. Those imperfections are what made me love my children immensely, they made me the mother that they love dearly. 

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I learned to let go of the picture of perfection I had in my mind. Its so easy to get wrapped up in the social media image of parenthood. I don’t have everything together(like most parents) I realize that what we see posted is a carefully curated magazine of your life. There are more people like me out there who don’t have it all together. Parenthood is different for everyone, it’s not a one size fit all.  I realize this now as I have entered into my second year of parenting two. I choose to just keep moving and love my children immensely because at the end of the day that is all we can do.

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